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Notice on the Update of Alibaba.com Live Streaming Platform Rules

 

Dear Alibaba.com members,


In order to strengthen the management of livestream thumbnail quality of Alibaba.com, Alibaba.com updated the "Alibaba.com Live Streaming Platform Administrative Rules", added specific instructions on the quality of live-streaming content in violation of platform requirements, and including the newly added explanations of "irregular thumbnail, misappropriating someone else's thumbnail, black screen, ending the livestream, sleeping", and increased penalties of varying degrees for the number of times of "failure to start the event livestream as scheduled". This update will be publicized on December 24, 2021, and will take effect on December 31, 2021. The details are as follows:

 

Before

Quality of live-streaming content in violation of platform requirements

Live-streaming

1. Speaking Chinese or another language that isn't English during the livestream without approval (to speak another language during a livestream, please get approval from "Xiaohe Online" 24 hours before starting the livestream).

2. Duplicate livestream content (for example, using multiple accounts to show the same content).

3. The livestream thumbnail is not produced in accordance with the requirements of the platform. For more details, please check: "Regulations for the release of the livestream thumbnail on Alibaba.com" https://www.yuque.com/hqw0dr/vf8039/ieb9ak

4. Playing pre-recorded videos or slides and displaying irrelevant live content for more than five minutes (for example, debugging equipment, eating, chatting, driving, etc.).

5. No interactions with buyers for more than five minutes. Negative example: There is no product demonstration or interaction with buyers for more than five minutes during the livestream. Positive example: The livestreamer introduces products to buyers in the livestream room, and answers buyers’ doubts in real time.

6. The audio and picture are out of sync due to human error (using dubbing software or equipment).

7. The theme of the livestream is inconsistent with the theme selected when the livestream was created. Negative example: When creating a livestream, select "Factory Livestream", but conducting a new product demonstration livestream in an office. Positive example: When creating a livestream room, select "Factory Livestream" to demonstrate the factory and products details in the livestream.

8. Failure to start the livestream as scheduled. The livestream will be regarded as invalid if it fails to begin within the scheduled time of the livestream event after the signup. In case of an emergency (such as an earthquake, tsunami, or other natural disasters, etc.), please contact "Xiaohe Online" to appeal.

1. Issue warnings and cut off live-streaming
2. Delete live-streaming content

3. Freeze live-streaming permission for 30-90 days

   
 

 

 

After

Livestream language

Speaking Chinese in a livestream

Livestreaming in Chinese for more than two minutes (including the livestreamer and background noise)

1. Issue warnings and cut off live-streaming
2. Delete live-streaming content

3. Freeze live-streaming permission for 30-90 days

Speaking a language other than English during a Livestream

Livestreaming in a language other than English for more than 2 minutes (including the livestreamer and background noise)

Duplicate livestream content

Duplicate livestream content

Duplicate livestream content (for example, using multiple accounts to show the same content)

Playing pre-recorded content

Playing pre-recorded videos or slides and displaying irrelevant live content for more than five minutes

Livestream thumbnail violation

Illegal livestream thumbnail

Including blood, pornography, violence, political elements, and other illegal elements in the livestream thumbnail

Irregular thumbnail
(for more details:  https://www.yuque.com/

hqw0dr/vf8039/ieb9ak)

The thumbnail text appears in Chinese, including areas such as product pictures and company logo

The thumbnail image is inconsistent with the livestream content

Use non-transparent product backgrounds in the thumbnail

The thumbnail image has obvious black edges

The livestream of the event was not produced using the official template in "Online Thumbnail Synthesis Tool"

The text is out of focus

Disorderly display of products in the thumbnail

The thumbnail is too small

The thumbnail shows other elements (including emojis and stickers, etc.)

Don't combine multiple images together to make the thumbnail

The thumbnail image is deformed, twisted, or stretched

Misappropriating someone else's thumbnail

Unauthorized stealing or copying the livestream thumbnail of others

Irrelevant livestream content

Black screen

Artificially causing a black screen for more than 2 minutes

Ending the livestream

Didn’t click "End livestream" button for more than 5 minutes after the end of the livestream

The livestreamer has not been in the camera for more than 5 minutes

The livestreamer has not been shown on camera for more than five minutes: it's a violation if there is no human face for more than five minutes.

Sleeping

Lying or sleeping during the livestream, once the rules are violated, the livestream will be shut down

Other

Debugging equipment, eating, chatting, driving and other behaviors for 5 consecutive minutes

Livestream other behaviors

No interaction

No interactions with buyers for more than five minutes. Negative example: There is no product demonstration or interaction with buyers for more than five minutes during the livestream. Positive example: The livestreamer introduces  products to buyers in the livestream room, and answers buyers’ doubts in real time.

Audio and video are out of sync due to human reasons

The audio and picture are out of sync due to human error (using dubbing software or equipment) for 5 minutes.

The theme of the livestream

The theme of the livestream is inconsistent with the theme selected when the livestream was created.

Livestream event

Failure to start the event livestream as scheduled

Failure to start the event livestream as scheduled. The livestream will be regarded as invalid if it fails to begin within the scheduled time of the livestream event after the signup. In case of an emergency (such as an earthquake, tsunami, or other natural disasters, etc.), please contact "Xiaohe Online" to appeal.

Failure to start the event livestream as scheduled, violators will not be able to register for the event livestream within 30 days

Failure to start event livestream twice as scheduled, violators will not be able to register for the event livestream for 90 days

 

 

Alibaba.com
December 24, 2021

 

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