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Notice on the Update of Alibaba.com Live Streaming Platform Rules

Dear Alibaba.com members,


In order to strengthen the management of livestream quality of Alibaba.com, Alibaba.com updated the "Alibaba.com Live Streaming Platform Administrative Rules". This update will be publicized on September 28, 2021, and will take effect on October 4, 2021. The details are as follows:

 

Before

Quality of live-streaming content in violation of platform requirements

Live-streaming

1. Speaking Chinese or another language that isn't English during the livestream without approval (to speak another language during a livestream, please get approval from "Xiaohe Online" 24 hours before starting the livestream).
2. Duplicate livestream content (for example, using multiple accounts to show the same content).
3. The livestream thumbnail does not show relevant information such as products, suppliers, livestream content, etc. (Or the livestream does not meet the requirements of the livestream events.)
4. The livestream has not been active for more than five minutes (including but not limited to debugging equipment, loop playback of pre-recorded content, eating, etc.).
5. Failure to start the livestream as scheduled. The livestream will be regarded as invalid if it fails to begin within the scheduled time of the livestream event after the signup. In case of an emergency (such as a earthquake, tsunami, or other natural disasters, etc.), please contact "Xiaohe Online" to appeal.

1. Issue warnings and cut off live-streaming
2. Delete live-streaming content

3. Freeze live- streaming permission for 90 days

 

After

Quality of live-streaming content in violation of platform requirements

Live-streaming

1. Speaking Chinese or another language that isn't English during the livestream without approval (to speak another language during a livestream, please get approval from "Xiaohe Online" 24 hours before starting the livestream).
2. Duplicate livestream content (for example, using multiple accounts to show the same content).
3. The livestream thumbnail does not show relevant information such as products, suppliers, livestream content, etc. (Or the livestream does not meet the requirements of the livestream events).
4. Playing pre-recorded videos or slides and displaying irrelevant live content for more than five minutes (for example, debugging equipment, eating, chatting, driving, etc.).
5. No interactions with buyers for more than five minutes. Negative example: There is no product demonstration or interaction with buyers for more than five minutes during the livestream. Positive example: The livestreamer introduces  products to buyers in the livestream room, and answers buyers
’ doubts in real time.
6. The audio and picture are out of sync due to human error (using dubbing software or equipment).
7. The theme of the livestream is inconsistent with the theme selected when the livestream was created. Negative example: When creating a livestream, select "Factory Livestream", but conducting a new product demonstration livestream in an office. Positive example: When creating a livestream room, select "Factory Livestream" to demonstrate the factory and products details in the livestream.
8. Failure to start the livestream as scheduled. The livestream will be regarded as invalid if it fails to begin within the scheduled time of the livestream event after the signup. In case of an emergency (such as an earthquake, tsunami, or other natural disasters, etc.), please contact "Xiaohe Online" to appeal.

1. Issue warnings and cut off live-streaming
2. Delete live-streaming content

3. Freeze live-streaming permission for 30-90 days

 

 
 

 

 

Alibaba.com
September 28, 2021

 

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