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Notice on the Update of Alibaba.com Live Streaming Platform Rules

 

Dear Alibaba.com members,


In order to strengthen the management of live broadcast quality of Alibaba.com, Alibaba.com updated the "Alibaba.com Live Streaming Platform Administrative Rules". This update will be publicized on July 5, 2021, and will take effect on July 12, 2021. The details are as follows:

 

Category

Before

After

Store live- streaming

1. Live-streaming in a language other than English without applying for approval

2. Live-streaming issuer not appearing in a live-streaming session for more than five (5) minutes

3. Fail to respond to buyers joining live-streaming sessions promptly

4. Fail to display effective information related to the commodities, merchants, live-streaming contents, etc. in the live-stream thumbnails

 

1. Live-streaming in a language other than English without applying for approval

2.Live-streaming issuer not appearing in a live-streaming session for more than five (5) minutes

3. Fail to respond to buyers joining live-streaming sessions promptly

4. Fail to display effective information related to the commodities, merchants, live-streaming contents, etc. in the live-stream thumbnails

5. Ineffective live-streaming for more than five (5) minutes during live-streaming sessions (including but not limited to the duration of debugging of equipment, looping of pre-recorded contents, meal breaks, etc.)

 

Alibaba.com
July
 5, 2021

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