< Back to list

Announcement on Amendments to the Alibaba.com Seller Star Rating Rules (for Suppliers Based in Mainland China, Hong Kong and Taiwan)

Announcement on Amendments to the Alibaba.com Seller Star Rating Rules

(for Suppliers Based in Mainland China, Hong Kong and Taiwan)

Dear Alibaba.com members,

 

The Alibaba.com Seller Star Rating Rules (for suppliers based in Mainland China, Hong Kong and Taiwan) (the "Rules”) on the Alibaba.com website (URL: www.alibaba.com) and/or any mobile apps (the “Alibaba.com Website”) had been revised on September 1, 2020 and the revised Rules will take effect on September 7, 2020.

 

Please be kindly informed that there is no official English translation of the previous rules and that an English translation is only provided for the revised Rules. As such, the English version of the previous rules provided in the table below is for your reference only.

 

A high-level comparison between the previous version of the rules and the revised Rules are as follows:

 

Previous rules

Revised Rules

Article 3 - Definition

The seller star-rating function is a rating system on the Alibaba.com Website designed to evaluate a sellers’ capabilities and willingness to serve international buyers.

Article 3 - Definition

The seller star-rating function is a rating system on the Alibaba.com Website designed to evaluate a sellers’ capabilities and willingness to serve international buyers and will be based on objective data which measures the sellers' performance during the whole process of cross-border trade on the Alibaba.com Website. 

Article 4 -Star Rating

1. A seller is rated one out of five (5) star ratings, i.e. one (1), two (2), three (3), four (4), or five (5) stars, based on its total performance score which is assessed in accordance with the four (4) performance indicators. The seller must achieve the same star rating in all performance indicators in order for a seller to obtain a star rating of that level, namely: 60 points for a one (1) star rating, 70 points for a two (2) star rating, 80 points for a three (3) star rating, 85 points for a four (4) star rating, and 90 points for a five (5) star rating.

 

2. From the seller’s account on the Alibaba.com Website, the seller may view two sets star ratings and two sets of data showing the seller’s performance indicators for (a)customized transactions and (b) ready-to-ship transactions.  The four (4) performance indicators are  (i) seller/product quality, (ii) marketing, (iii) transaction, and (iv) after-sales service). For both customized transactions and ready-to-ship transactions, a star rating is given to the seller in accordance with Article 4.1 of the Rules, and only the higher of the two star ratings will be publicly displayed as the seller’s star rating on the Alibaba.com Website.

Article 4 -Star Rating

(a) A seller is rated one out of six (6) star ratings, i.e. zero (0), one (1), two (2), three (3), four (4) or five (5) stars, based on the seller’s total performance score which is assessed in accordance with the four (4) performance indicators. The four (4) performance indicators are (i) seller/product quality, (ii) marketing, (iii) transaction, and (iv) after-sales service) (“Performance Indicators”).

 

(b) The seller must achieve the same star rating in all Performance Indicators in order for a seller to obtain that corresponding star rating. The score threshold to determine a seller’s star rating is as follows: 60 points for a one (1) star rating, 70 points for a two (2) star rating, 80 points for a three (3) star rating, 85 points for a four (4) star rating and 90 points for a five (5) star rating.

 

(c) For instance, in the event where a seller would like to advance from a three (3) star rating to a four (4) star rating, all of the seller’s Performance Indicators must be at least four (4) stars. Where any one Performance Indicator is lower than four (4) stars, the seller will not obtain a four (4) star rating, and the lower star rating will prevail.

Article 5 -Display and Update of Star Rating

1. A star rating on the Alibaba.com Website will display the seller’s star rating for the current-month, which is based on its total performance score and evaluated in accordance with the four (4) performance indicators generated on the last calendar day of the previous month. The seller’s star rating is updated on the fifth (5th) day of every month and remains unchanged for that month.

 

2. A seller may view its predicted star rating from its account on the Alibaba.com Website. The predicted star rating serves as an indicative reference for the seller’s prevailing performance of the particular day. The data used for the predicted star rating is updated on a daily basis.

Article 5 -Display and Update of Star Rating

(a) From September 7, 2020 onwards, the diamond symbol displayed against the Seller’s store on the Alibaba.com Website will no longer indicate the seller’s transaction levelInstead, the diamond icon will be determined based on the seller’s star rating. Buyers on the Alibaba.com Website will see a grey diamond icon displayed against sellers that have a zero (0) star rating, whilst sellers with a star rating between one (1) to five (5) stars will have a corresponding number of orange diamond icons displayed. The seller’s star-rating is updated on the fifth (5th) day of every month based on its Performance Indicators on the last day of the preceding month and remains unchanged for that month.

 

(b) From the seller’s account on the Alibaba.com Website, the seller may view two sets of star ratings and two sets of data showing the seller’s Performance Indicator for (a) customized transactions and (b) ready-to-ship transactions. For both customized transactions and ready-to-ship transactions, a star rating is given to the seller in accordance with Article 4 of these Rules, and only the higher of the two respective star ratings will be publicly displayed as the seller’s official star rating on the Alibaba.com Website.

 

(c) A seller may also view its predicted star rating from its account on the Alibaba.com Website. The predicted star rating also serves as an indicative reference for the seller’s prevailing performance of the particular day. The data used for the predicted star rating is updated on a daily basis.

 

This announcement is hereby issued for your information. Thank you for your support and attention!

                                                                      

Alibaba.com 

 

September 1, 2020

icburule011021024227